What actually happens in a free workflow audit

People don't book things they don't understand.

Free workflow audit is written on nearly every page of this site. I suspect some people read that and translate it to sales meeting. Thirty minutes where I listen politely and then send you a quote for something you never asked for.

Fair suspicion. So here's how it actually goes, the whole thing, including where I make my money.

What it is

A thirty minute conversation about what a normal week looks like for you.

I ask what you did on Tuesday. Not what you'd like to automate one day, but what you actually did, in what order, and what took longer than it should have. Then I tell you where AI would have saved you time. And just as importantly: where it would have made no difference at all.

It isn't a demo. I don't share my screen or show you tools, because the tool is rarely the problem. There's no form to fill in beforehand. And you don't need to know anything about AI, which is more or less the point of talking to me instead of googling it.

The three things I listen for

I'm listening for the same things every time, whether you run a clinic or an agency.

First, whatever repeats. Tasks you do every week in roughly the same shape. Quote replies. Booking a time back and forth over email. The same question from the fifth customer this month. What repeats is almost always where the time leaks, and it's also what AI is best at.

Then, wherever you stall. The places you sit staring at an empty field. The post that needs writing, the summary after the meeting, the product description. The time saved is rarely in the writing itself. It's in skipping the cold start.

And finally, the mess. Notes in three places, an email thread forty replies deep, a scrappy list after a customer call. Turning messy into structured is the most underrated thing AI does, and the thing people least often think to ask for.

What I'm not looking for is somewhere to wedge in a tool. If the answer is that you should do the task less often, or stop doing it altogether, I'll say so. Cheaper for you and more honest of me.

Thirty minutes, and what you keep

The call is short on purpose. An hour sounds more thorough but mostly turns into filler, and you have things to do.

Roughly ten minutes go to you describing the week. Ten to me asking follow-up questions about whatever sounded interesting. Ten to me saying what I'd tackle first.

What you keep is a prioritised list. What can be automated, in what order, and roughly what each one would save you. Write it down while we talk, because it's yours to use even if we never speak again.

At least one item on that list has to be something you can do yourself this week, without me and without paying anyone. That isn't generosity. It's how I want to be remembered by the people who don't hire me.

Why it's free, and where I make money

It's free for a fairly selfish reason: I can't quote anything sensible without knowing how you work, and I don't want to sell you an automation you don't need. Thirty minutes costs me less than a badly aimed project costs us both.

The money comes afterwards, if you want to go further. Automation work starts at 15 000 SEK. A one hour talk at 12 000. A half day workshop at 18 000. You get a fixed price before I start, never a surprise on the invoice.

But nothing about that is automatic. Plenty of these calls end with me saying you can handle it yourself, and then you do. That's a perfectly good outcome. People come back later, or point someone else my way, and that's enough for me.

How to prepare in five minutes

You don't have to do anything. But do this and the call gets about twice as useful.

Open your calendar and your inbox and look at last week. Write down three tasks that took longer than they should have. Not the hard, important ones. The dull ones you did on autopilot and forgot about immediately.

That's enough. And if you have a sense of which one annoys you most, say so at the start and we'll spend the time there.

What you don't need: a list of tools you've heard of, a budget, or a view on what AI is good at. That last one is my job.

If you're still hesitating

The most common reason people don't get in touch isn't the price, because there isn't one. It's that they think they need to perform. That they should have read up first, or arrive with a clearly stated problem.

You don't. "I know I spend too much time on the wrong things, but I don't know which ones" is entirely enough to work with. It's the most common opening I get.

Book a free workflow audit. Thirty minutes, no cost, and you leave with at least one thing you can do yourself. If you want to see what happens should you decide to go further afterwards, it's on the services page.